Applied behavioral economics: Moral cleansing and moral licensing in a marketing context

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	2018 Global Marketing Conference at Tokyo Proceedings
Editors	Global Alliance of Marketing & Management Associations
Place of Publication	Seoul
Pages	10
Publication status	Published - 2018

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@inproceedings{aae8d0c80daf4363a39636019b47d7da,

title = "Applied behavioral economics: Moral cleansing and moral licensing in a marketing context",

author = "Philipp Simbrunner and Schlegelmilch, {Bodo B.}",

year = "2018",

language = "English",

pages = "10",

editor = "{Global Alliance of Marketing & Management Associations}",

booktitle = "2018 Global Marketing Conference at Tokyo Proceedings",

}

TY - GEN

T1 - Applied behavioral economics: Moral cleansing and moral licensing in a marketing context

AU - Simbrunner, Philipp

AU - Schlegelmilch, Bodo B.

PY - 2018

Y1 - 2018

M3 - Contribution to conference proceedings

SP - 10

BT - 2018 Global Marketing Conference at Tokyo Proceedings

A2 - Global Alliance of Marketing & Management Associations, null

CY - Seoul

ER -