| Original language | German |
|---|---|
| Pages | 1-23 |
| Number of pages | 23 |
| Publication status | Published - 2023 |
Publication series
| Series | MSI Reports |
|---|---|
| Number | 136 |
| Volume | 23 |
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Applying Large Language Models to Sponsored Search Advertising
- Martin Reisenbichler
- , Thomas Reutterer
- , David, A. Schweidel
Publication: Working/Discussion Paper › Working Paper/Preprint