Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publication2017 Summer AMA Conference Proceedings, Part P
Editors American Marketing Association
Place of PublicationSan Francisco
PublisherAmerican Marketing Association
Pages13 - 14
ISBN (Print)0-87757-366-2
Publication statusPublished - 2017

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