Are Satisfied Customer More Profitabel? Examining the Satisfaction-profit-chain in the finance Industry

Arne Floh, Sundar Bharadwaj

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the INFORMS Marketing Science Conference
Editors INFORMS
Place of PublicationSingapore
PagesXXX
Publication statusPublished - 1 Feb 2007

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