Are Satisfied Customer More Profitabel? Examining the Satisfaction-profit-chain in the finance Industry

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the INFORMS Marketing Science Conference
Editors	INFORMS
Place of Publication	Singapore
Pages	XXX
Publication status	Published - 1 Feb 2007

Cite this

@inproceedings{93f2f3a1354c42a788db8a7afac82637,

title = "Are Satisfied Customer More Profitabel? Examining the Satisfaction-profit-chain in the finance Industry",

author = "Arne Floh and Sundar Bharadwaj",

year = "2007",

month = feb,

day = "1",

language = "English",

pages = "XXX",

editor = "INFORMS",

booktitle = "Proceedings of the INFORMS Marketing Science Conference",

}