Attitude Toward Mobile Advertising in Different Stages of Technology Diffusion: A Cross-Country Comparison

Parissa Haghirian; Maria Madlberger; Akihiro Inohue

Attitude Toward Mobile Advertising in Different Stages of Technology Diffusion: A Cross-Country Comparison

Parissa Haghirian, Maria Madlberger, Akihiro Inohue

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 2006 Academy of Marketing Science - Cultural Perspectives in Marketing Conference Information Resources Management Conference
Place of Publication	Seoul, Korea
Publication status	Published - 1 Nov 2006

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title = "Attitude Toward Mobile Advertising in Different Stages of Technology Diffusion: A Cross-Country Comparison",

author = "Parissa Haghirian and Maria Madlberger and Akihiro Inohue",

year = "2006",

month = nov,

day = "1",

language = "English",

booktitle = "Proceedings of the 2006 Academy of Marketing Science - Cultural Perspectives in Marketing Conference Information Resources Management Conference",

}

Attitude Toward Mobile Advertising in Different Stages of Technology Diffusion: A Cross-Country Comparison. / Haghirian, Parissa; Madlberger, Maria; Inohue, Akihiro.
Proceedings of the 2006 Academy of Marketing Science - Cultural Perspectives in Marketing Conference Information Resources Management Conference. Seoul, Korea, 2006.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Attitude Toward Mobile Advertising in Different Stages of Technology Diffusion: A Cross-Country Comparison

AU - Haghirian, Parissa

AU - Madlberger, Maria

AU - Inohue, Akihiro

PY - 2006/11/1

Y1 - 2006/11/1

M3 - Contribution to conference proceedings

BT - Proceedings of the 2006 Academy of Marketing Science - Cultural Perspectives in Marketing Conference Information Resources Management Conference

CY - Seoul, Korea

ER -