Auswirkungen der COVID-19-Pandemie auf die Informations- und Kommunikationspräferenzen von Versicherungskunden/-innen in Österreich - Ergebnisse einer empirischen Studie (236 Probanden/-innen) einschließlich aller Datensätze

Translated title of the contribution: Changes in Insurance Customer Information and Communication Preferences in Austria during the COVID-19 Pandemic - Results from an Empirical Study (236 Respondents) Including the Complete Database.

Erwin Eszler, Caner Destan

Publication: Book/Editorship/ReportResearch report, expert opinion

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Translated title of the contributionChanges in Insurance Customer Information and Communication Preferences in Austria during the COVID-19 Pandemic - Results from an Empirical Study (236 Respondents) Including the Complete Database.
Original languageGerman
Number of pages263
Publication statusPublished - 1 Dec 2022

Publication series

SeriesWiener Beiträge zur betriebswirtschaftlichen Versicherungswissenschaft (WrBtrgBwVersWiss)
Number22

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502052 Business administration

Keywords

  • Insurance
  • Marketing
  • COVID-19
  • Customers

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