Abstract
Autonomous products, which operate without any human intervention, are becoming increasingly important. This research reveals anunexpected negative effect of this novel product category: peers consider owners of such products to be less hard-working. The effectis attenuated by highlighting the opportunity to use the gained time for work.
| Original language | English |
|---|---|
| Pages (from-to) | 649 - 650 |
| Journal | Advances in Consumer Research |
| Volume | 48 |
| Publication status | Published - 2020 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502
- 502019 Marketing