Balancing territorial identities: How consumers manage their ethnic, regional, and national identities in daily life and consumption situation

Barbara Stöttinger, Elfriede Penz

Publication: Scientific journal › Journal article › peer-review

1 results

Finished

The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing
Stöttinger, B. (PI - Project head)
1/06/04 → 31/12/05
Project: Research funding