Bankmanagement-Glossar: Brand Engagement

Publication: Scientific journalJournal article

Original languageGerman (Austria)
Pages (from-to)41 - 42
Journalbank und markt
Issue number2
Publication statusPublished - 2018

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502004 Banking management
  • 502052 Business administration
  • 502019 Marketing
  • 502014 Innovation research

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