| Original language | German (Austria) |
|---|---|
| Pages (from-to) | 43 - 44 |
| Journal | bank und markt |
| Issue number | 4 |
| Publication status | Published - 1 Mar 2002 |
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Bankmanagement-Glossar: Brand Management
- Ewald Judt
- , Barbara Aigner
Publication: Scientific journal › Journal article