Bankmanagement-Glossar: Marketing 4.0

Publication: Scientific journalJournal article

Original languageGerman (Austria)
Pages (from-to)43 - 44
Number of pages2
Journalbank und markt
Volume2020
Issue number9
Publication statusPublished - 2020

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502004 Banking management
  • 502052 Business administration
  • 502019 Marketing
  • 502014 Innovation research

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