| Original language | German (Austria) |
|---|---|
| Pages (from-to) | 46 |
| Journal | bank und markt |
| Issue number | 12 |
| Publication status | Published - 1 Dec 2007 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Bankmanagement-Glossar: Word-of-Mouth Marketing
Publication: Scientific journal › Journal article