Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data: Exploring and Visualizing Unobserved Heterogeneity

Sara Dolnicar

Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data: Exploring and Visualizing Unobserved Heterogeneity

Sara Dolnicar

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Consumer Psychology of Tourism, Hospitality and Leisure. Volume 2, 243-252, CAB International, New York 2001
Publication status	Published - 2001

Adaptive Modelling - Market segmentation and product positioning
Mazanec, J. (PI - Project head), Buchta, C. (researchers ), Dolnicar, S. (researchers ) & Reutterer, T. (researchers )
1/01/97 → 31/03/03
Project: Other

Cite this

@inbook{2f9183d1bec64b5c87cf4b6b9b87a52b,

title = "Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data: Exploring and Visualizing Unobserved Heterogeneity",

author = "Sara Dolnicar",

year = "2001",

language = "English",

booktitle = "Consumer Psychology of Tourism, Hospitality and Leisure. Volume 2, 243-252, CAB International, New York 2001",

}

Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data: Exploring and Visualizing Unobserved Heterogeneity

Projects

Adaptive Modelling - Market segmentation and product positioning

Cite this