Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data - Exploring and Visualizing Unobserved Heterogeneity

Sara Dolnicar

Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data - Exploring and Visualizing Unobserved Heterogeneity

Sara Dolnicar

Vienna University of Economics and Business

Publication: Working/Discussion Paper › Working Paper/Preprint

Original language	English
Publication status	Published - 2001

Adaptive Modelling - Market segmentation and product positioning
Mazanec, J. (PI - Project head), Buchta, C. (researchers ), Dolnicar, S. (researchers ) & Reutterer, T. (researchers )
1/01/97 → 31/03/03
Project: Other

Cite this

TY - UNPB

T1 - Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data - Exploring and Visualizing Unobserved Heterogeneity

AU - Dolnicar, Sara

PY - 2001

Y1 - 2001

M3 - Working Paper/Preprint

BT - Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data - Exploring and Visualizing Unobserved Heterogeneity

ER -

Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data - Exploring and Visualizing Unobserved Heterogeneity

Projects

Adaptive Modelling - Market segmentation and product positioning

Cite this