Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data - Exploring and Visualizing Unobserved Heterogeneity

Sara Dolnicar

Vienna University of Economics and Business

Publication: Working/Discussion Paper › Working Paper/Preprint

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Adaptive Modelling - Market segmentation and product positioning
Mazanec, J. (PI - Project head), Buchta, C. (Researcher), Dolnicar, S. (Researcher) & Reutterer, T. (Researcher)
1/01/97 → 31/03/03
Project: Other