Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data: Exploring and Visualizing Unobserved Heterogeneity

Sara Dolnicar

Publication: Scientific journal › Journal article › peer-review

1 results

Finished

Adaptive Modelling - Market segmentation and product positioning
Mazanec, J. (PI - Project head), Buchta, C. (researchers ), Dolnicar, S. (researchers ) & Reutterer, T. (researchers )
1/01/97 → 31/03/03
Project: Other