Original language | English |
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Title of host publication | Proceedings of the American Marketing Association (AMA) Summer Educators’ Conference |
Editors | American Marketing Association |
Place of Publication | Boston, USA |
Publication status | Published - 1 Sept 2010 |
Behavioral post-consumption intentions from a higher-order multidimensional value perspective
Alexander Zauner, Arne Floh, Monika Koller
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings