Behavioral post-consumption intentions from a higher-order multidimensional value perspective

Alexander Zauner, Arne Floh, Monika Koller

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the American Marketing Association (AMA) Summer Educators’ Conference
Editors American Marketing Association
Place of PublicationBoston, USA
Publication statusPublished - 1 Sept 2010

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