Being Unhappy but Trying Again: An Examination of Diverging Service Failure Effects across Full-Services and Self-Services

Sören Köcher, Renate Buber

Publication: Contribution to conferenceConference poster

Original languageEnglish
Publication statusPublished - 2015

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502020 Market research
  • 504007 Empirical social research
  • 502019 Marketing

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