| Original language | German (Austria) |
|---|---|
| Title of host publication | Lexikon der Betriebswirtschaft. München 2004 |
| Publication status | Published - 2004 |
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Beiträge 'Impulskauf', 'Imageforschung', 'Marktanalyse', 'Marktsegmentierung', 'Panel', 'Paneleffekt' und 'Panelsterblichkeit'
- Peter Schnedlitz
Publication: Chapter in book/Conference proceeding › Entry in encyclopedia