| Original language | German (Austria) |
|---|---|
| No. | 38 |
| Specialist publication | WU Alumni News |
| Publication status | Published - 2002 |
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Betriebswirtschaftliche Grundlagenforschung: Marktsegmentierung und Produktpositionierung
- Josef Mazanec
- , Thomas Reutterer
Publication: Popular science articles (i.e. magazines) › Popular science article