Better Innovation for a Better World

Darren W. Dahl^*, Charles H. Noble, Martin Schreier, Olivier Toubia

^*Corresponding author for this work

Publication: Scientific journal › Journal article › peer-review

Access to Document

@article{e0f11844024943419beb8c92abdbb887,

title = "Better Innovation for a Better World",

author = "Dahl, {Darren W.} and Noble, {Charles H.} and Martin Schreier and Olivier Toubia",

year = "2025",

doi = "10.1177/00222429251322774",

language = "English",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

}