Better Innovation for a Better World

^*Corresponding author for this work

Publication: Scientific journal › Journal article › peer-review

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@article{e0f11844024943419beb8c92abdbb887,

title = "Better Innovation for a Better World",

author = "Dahl, \{Darren W.\} and Noble, \{Charles H.\} and Martin Schreier and Olivier Toubia",

year = "2025",

doi = "10.1177/00222429251322774",

language = "English",

volume = "89",

pages = "100--118",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = " 6",

}