Beyond Utilitarianism: Appealing to Customers’ Hedonic Predispositions on Corporate Websites

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Special Interest Group on Adoption and Diffusion of Information Technology
Editors	DIGIT
Place of Publication	Montreal, Canada
Publication status	Published - 2007

Cite this

@inproceedings{abfaeecfb20b45cd9db2820e82c47da8,

title = "Beyond Utilitarianism: Appealing to Customers{\textquoteright} Hedonic Predispositions on Corporate Websites",

author = "Horst Treiblmaier and Andreas Pinterits",

year = "2007",

language = "English",

editor = "DIGIT",

booktitle = "Special Interest Group on Adoption and Diffusion of Information Technology",

}