Beziehungsmarketing aus Kundensicht

Horst Treiblmaier

Publication: Scientific journal › Journal article › peer-review

Original language	German (Austria)
Pages (from-to)	42 - 48
Journal	Business & Information Systems Engineering (BISE) (früher: Wirtschaftsinformatik WI)
Volume	49
Issue number	1
Publication status	Published - 1 Feb 2007

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@article{cb793bbd724b43c69f6d588f6ed5bae6,

title = "Beziehungsmarketing aus Kundensicht",

author = "Horst Treiblmaier",

year = "2007",

month = feb,

day = "1",

language = "Deutsch ({\"O}sterreich)",

volume = "49",

pages = "42 -- 48",

journal = "Business & Information Systems Engineering (BISE) (fr{\"u}her: Wirtschaftsinformatik WI)",

issn = "2363-7005",

publisher = "Springer Gabler",

number = "1",

}