Blickregistrierung und Tachistoskopie in der Anzeigenwirkungsforschung

Wolfgang Mayerhofer, Natalie Hofer

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

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@inbook{42bc386127654baf9bbb6d5528f6a3dd,

title = "Blickregistrierung und Tachistoskopie in der Anzeigenwirkungsforschung",

author = "Wolfgang Mayerhofer and Natalie Hofer",

year = "2010",

month = jun,

day = "1",

language = "Deutsch ({\"O}sterreich)",

pages = "197 -- 226",

editor = "{Wolfgang J. Koschnick}",

booktitle = "FOCUS-Jahrbuch 2010",

publisher = "Focus",

}