Blockchain Meets Marketing: Opportunities, Threats, and Avenues for Future Research

Renana Peres, Martin Schreier, David, A. Schweidel, Alina Sorescu

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	1-11
Journal	International Journal of Research in Marketing
Volume	40
Issue number	1
Early online date	2022
DOIs	https://doi.org/10.1016/j.ijresmar.2022.08.001
Publication status	Published - Mar 2023

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title = "Blockchain Meets Marketing: Opportunities, Threats, and Avenues for Future Research",

author = "Renana Peres and Martin Schreier and Schweidel, {David, A.} and Alina Sorescu",

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language = "English",

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T1 - Blockchain Meets Marketing: Opportunities, Threats, and Avenues for Future Research

AU - Peres, Renana

AU - Schreier, Martin

AU - Schweidel, David, A.

AU - Sorescu, Alina

PY - 2023/3

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U2 - 10.1016/j.ijresmar.2022.08.001

DO - 10.1016/j.ijresmar.2022.08.001

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