Blockchain Meets Marketing: Opportunities, Threats, and Avenues for Future Research

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	1-11
Journal	International Journal of Research in Marketing
Volume	40
Issue number	1
Early online date	2022
DOIs	https://doi.org/10.1016/j.ijresmar.2022.08.001
Publication status	Published - Mar 2023

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@article{ab2926e11d924dc0a4bd000b34fc3b37,

title = "Blockchain Meets Marketing: Opportunities, Threats, and Avenues for Future Research",

author = "Renana Peres and Martin Schreier and Schweidel, \{David, A.\} and Alina Sorescu",

year = "2023",

month = mar,

doi = "10.1016/j.ijresmar.2022.08.001",

language = "English",

volume = "40",

pages = "1--11",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

number = "1",

}

TY - JOUR

T1 - Blockchain Meets Marketing: Opportunities, Threats, and Avenues for Future Research

AU - Peres, Renana

AU - Schreier, Martin

AU - Schweidel, David, A.

AU - Sorescu, Alina

PY - 2023/3

Y1 - 2023/3

U2 - 10.1016/j.ijresmar.2022.08.001

DO - 10.1016/j.ijresmar.2022.08.001

M3 - Journal article

SN - 0167-8116

VL - 40

SP - 1

EP - 11

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 1

ER -