Brand communities and their social antagonists: Insights from the Hummer case

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

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@inbook{5ec345138e0842e389794128988490b7,

title = "Brand communities and their social antagonists: Insights from the Hummer case",

author = "Marius L{\"u}dicke and Markus Giesler",

year = "2012",

month = jan,

day = "1",

doi = "10.4324/9780080549743",

language = "English",

isbn = "9780080549743",

pages = "275--295",

booktitle = "Consumer Tribes",

publisher = "Taylor and Francis Inc.",

address = "United States",

}