Brand name awareness: Beziehungen zwischen Markt-, Namen- und Sprachbewusstheit

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	German (Austria)
Title of host publication	Onomastics goes business. Role and relevance of brand, company and other names in economic contexts
Editors	Wochele, Holger / Kuhn, Julia / Stegu, Martin
Place of Publication	Berlin
Publisher	Logos
Pages	19 - 27
Publication status	Published - 2012

Austrian Classification of Fields of Science and Technology (ÖFOS)

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title = "Brand name awareness: Beziehungen zwischen Markt-, Namen- und Sprachbewusstheit",

author = "Andreas Gelke and Martin Stegu",

year = "2012",

language = "Deutsch ({\"O}sterreich)",

pages = "19 -- 27",

editor = "{Wochele, Holger / Kuhn, Julia / Stegu, Martin}",

booktitle = "Onomastics goes business. Role and relevance of brand, company and other names in economic contexts",

publisher = "Logos",

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Brand name awareness: Beziehungen zwischen Markt-, Namen- und Sprachbewusstheit. / Gelke, Andreas; Stegu, Martin.
Onomastics goes business. Role and relevance of brand, company and other names in economic contexts. ed. / Wochele, Holger / Kuhn, Julia / Stegu, Martin. Berlin: Logos, 2012. p. 19 - 27.

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

TY - CHAP

T1 - Brand name awareness: Beziehungen zwischen Markt-, Namen- und Sprachbewusstheit

AU - Gelke, Andreas

AU - Stegu, Martin

PY - 2012

Y1 - 2012

M3 - Beitrag in Sammelwerk

SP - 19

EP - 27

BT - Onomastics goes business. Role and relevance of brand, company and other names in economic contexts

A2 - Wochele, Holger / Kuhn, Julia / Stegu, Martin, null

PB - Logos

CY - Berlin

ER -