Brand Strategies of Western MNCs as Drivers of Globalization in Central and Eastern Europe

Publication: Scientific journal › Journal article › Research › peer-review

Original language	English
Pages (from-to)	274 - 291
Journal	European Journal of Marketing
Volume	41
Issue number	3/4
Publication status	Published - 1 Sept 2007

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@article{6f19d0f45598409085efc0ebcc85e52a,

title = "Brand Strategies of Western MNCs as Drivers of Globalization in Central and Eastern Europe",

author = "Arnold Schuh",

year = "2007",

month = sep,

day = "1",

language = "English",

volume = "41",

pages = "274 -- 291",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

number = "3/4",

}