Brands and Religious Labels: A Spillover Perspective.

Philipp A. Rauschnabel, Marc Herz, Bodo B. Schlegelmilch, Bjoern S. Ivens

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	1285 - 1309
Journal	Journal of Marketing Management
Volume	31
Issue number	11-12
DOIs	https://doi.org/10.1080/0267257X.2015.1013489
Publication status	Published - 2015

Access to Document

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title = "Brands and Religious Labels: A Spillover Perspective.",

author = "Rauschnabel, {Philipp A.} and Marc Herz and Schlegelmilch, {Bodo B.} and Ivens, {Bjoern S.}",

year = "2015",

doi = "10.1080/0267257X.2015.1013489",

language = "English",

volume = "31",

pages = "1285 -- 1309",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "11-12",

}

TY - JOUR

T1 - Brands and Religious Labels: A Spillover Perspective.

AU - Rauschnabel, Philipp A.

AU - Herz, Marc

AU - Schlegelmilch, Bodo B.

AU - Ivens, Bjoern S.

PY - 2015

Y1 - 2015

U2 - 10.1080/0267257X.2015.1013489

DO - 10.1080/0267257X.2015.1013489

M3 - Journal article

SN - 0267-257X

VL - 31

SP - 1285

EP - 1309

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 11-12

ER -