Original language | German (Austria) |
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Pages (from-to) | 62 |
Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
Volume | 17 |
Issue number | 1 |
Publication status | Published - 1 Oct 2007 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502020 Market research
- 502019 Marketing