Can Privacy Protection be Profitable?

Gilian Ponte; Tom Boot; Thomas Reutterer; Jaap Wieringa

Can Privacy Protection be Profitable?

Gilian Ponte
, Tom Boot
, Thomas Reutterer
, Jaap Wieringa

Institute for Marketing and Customer Analytics

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 51st EMAC Annual Conference, Budapest, May 24-27, 2022
Subtitle of host publication	Special Session on Online Consumer Privacy
Publisher	EMAC
Publication status	Published - 2022

Publication series

Series	Proceedings of the European Marketing Academy Conference (EMAC)
ISSN	2709-1589

Cite this

@inproceedings{d0799eb2e88f4637a1d9971c9563b58a,

title = "Can Privacy Protection be Profitable?",

author = "Gilian Ponte and Tom Boot and Thomas Reutterer and Jaap Wieringa",

year = "2022",

language = "English",

series = "Proceedings of the European Marketing Academy Conference (EMAC)",

publisher = "EMAC",

booktitle = "Proceedings of the 51st EMAC Annual Conference, Budapest, May 24-27, 2022",

}

Can Privacy Protection be Profitable? / Ponte, Gilian; Boot, Tom; Reutterer, Thomas et al.
Proceedings of the 51st EMAC Annual Conference, Budapest, May 24-27, 2022: Special Session on Online Consumer Privacy. EMAC, 2022. (Proceedings of the European Marketing Academy Conference (EMAC)).

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings