Capturing Consumer Heterogeneity in Metric Conjoint Analysis Using Bayesian Mixture Models

Thomas Otter

Publication: Working/Discussion Paper › Working Paper/Preprint

Original language	English
Publication status	Published - 2001

Conjoint analysis using tools from state space modelling
Frühwirth-Schnatter, S. (PI - Project head), Otter, T. (Researcher) & Tüchler, R. (Researcher)
1/01/99 → 30/06/00
Project: Research funding
Adaptive Modelling - Market segmentation and product positioning
Mazanec, J. (PI - Project head), Buchta, C. (Researcher), Dolnicar, S. (Researcher) & Reutterer, T. (Researcher)
1/01/97 → 31/03/03
Project: Other
Brand equity
Schweiger, G. (PI - Project head), Otter, T. (Researcher) & Strebinger, A. (Researcher)
1/07/95 → 31/10/99
Project: Research funding

Projects