Original language | English |
---|---|
Title of host publication | The Global Brewery Industry: Markets, Strategies, and Rivalries |
Editors | Jens Gammelgaard, Christoph Dörrenbächer |
Place of Publication | Cheltenham, UK |
Publisher | Edward Elgar Publishing |
Pages | 166 - 195 |
ISBN (Print) | 9781781006344 |
Publication status | Published - 1 May 2013 |
Carlsberg in India: Entry Strategy in Global Oligopolistic Industries
Anne Kristin Hoenen, Michael W. Hansen
Publication: Chapter in book/Conference proceeding › Chapter in edited volume