Carlsberg in India: Entry Strategy in Global Oligopolistic Industries

Anne Kristin Hoenen, Michael W. Hansen

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationThe Global Brewery Industry: Markets, Strategies, and Rivalries
Editors Jens Gammelgaard, Christoph Dörrenbächer
Place of PublicationCheltenham, UK
PublisherEdward Elgar Publishing
Pages166 - 195
ISBN (Print)9781781006344
Publication statusPublished - 1 May 2013

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