Cause-related marketing as sales promotion

Christina Schamp, Mark Heitmann, Yuri Peers, Peter Leeflang

Publication: Scientific journalJournal articlepeer-review

Translated title of the contributionCause-related marketing as sales promotion.
Original languageEnglish
JournalJournal of Marketing Research (JMR)
Early online dateAug 2023
DOIs
Publication statusE-pub ahead of print - Aug 2023

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