Changes in Customer preference heterogeneity patterns: A Simulation Study

Devanathan Sudharshan, Andreas Mild

Publication: Scientific journalJournal articlepeer-review

Original languageEnglish
JournalJournal of Modelling in Management
Volume12
Issue number2
DOIs
Publication statusPublished - 2017

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing

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