Cluster Analysis in Marketing Research

Thomas Reutterer; Daniel Dan

doi:10.1007/978-3-319-57413-4_11

Cluster Analysis in Marketing Research

Institute for Marketing and Customer Analytics

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Handbook of Market Research
Editors	Christian Homburg, Martin Klarmann, Arnd Vomberg
Place of Publication	Cham
Publisher	Springer Cham
Pages	221 - 249
Edition	1st ed.
ISBN (Print)	978-3-319-57411-0
DOIs	https://doi.org/10.1007/978-3-319-57413-4_11
Publication status	Published - 2022

Austrian Classification of Fields of Science and Technology (ÖFOS)

502019 Marketing

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10.1007/978-3-319-57413-4_11

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University Library Catalogue

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@inbook{8fe56b33d8604f8e911d9ada20b24055,

title = "Cluster Analysis in Marketing Research",

author = "Thomas Reutterer and Daniel Dan",

year = "2022",

doi = "10.1007/978-3-319-57413-4_11",

language = "English",

isbn = "978-3-319-57411-0",

pages = "221 -- 249",

editor = "Christian Homburg and Martin Klarmann and Arnd Vomberg",

booktitle = "Handbook of Market Research",

publisher = "Springer Cham",

edition = "1st ed.",

}

TY - CHAP

T1 - Cluster Analysis in Marketing Research

AU - Reutterer, Thomas

AU - Dan, Daniel

PY - 2022

Y1 - 2022

UR - https://permalink.obvsg.at/wuw/AC16435007

U2 - 10.1007/978-3-319-57413-4_11

DO - 10.1007/978-3-319-57413-4_11

M3 - Chapter in edited volume

SN - 978-3-319-57411-0

SP - 221

EP - 249

BT - Handbook of Market Research

A2 - Homburg, Christian

A2 - Klarmann, Martin

A2 - Vomberg, Arnd

PB - Springer Cham

CY - Cham

ER -

Cluster Analysis in Marketing Research

Austrian Classification of Fields of Science and Technology (ÖFOS)

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