Cluster Analysis in Marketing Research

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inbook{8fe56b33d8604f8e911d9ada20b24055,

title = "Cluster Analysis in Marketing Research",

author = "Thomas Reutterer and Daniel Dan",

year = "2022",

language = "English",

pages = "221 -- 249",

editor = "{Ch., M. Klarmann, and A. Vomberg}",

booktitle = "Handbook of Market Research",

publisher = "Springer Nature",

address = "United States",

}