Cluster Analysis in Marketing Research

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationHandbook of Market Research
Editors Ch., M. Klarmann, and A. Vomberg
Place of PublicationHomburg
PublisherSpringer Nature
Pages221 - 249
Publication statusPublished - 2022

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing

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