Cluster Analysis in Marketing Research

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Handbook of Market Research
Editors	Christian Homburg, Martin Klarmann, Arnd Vomberg
Place of Publication	Cham
Publisher	Springer
Pages	221 - 249
Edition	1st ed.
ISBN (Print)	978-3-319-57411-0
DOIs	https://doi.org/10.1007/978-3-319-57413-4_11
Publication status	Published - 2022

Austrian Classification of Fields of Science and Technology (ÖFOS)

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title = "Cluster Analysis in Marketing Research",

author = "Thomas Reutterer and Daniel Dan",

year = "2022",

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AU - Dan, Daniel

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