Original language | English |
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Title of host publication | Cluster Analysis in Marketing Research: Handbook of Market Research |
Editors | Homburg, Ch., M. Klarmann, and A. Vomberg |
Place of Publication | 00 |
Publisher | Springer |
Pages | 00 |
Publication status | Published - 2019 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing
- 502052 Business administration
- 502
- 502020 Market research