Cluster Analysis in Marketing Research: Handbook of Market Research

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationCluster Analysis in Marketing Research: Handbook of Market Research
Editors Homburg, Ch., M. Klarmann, and A. Vomberg
Place of Publication00
PublisherSpringer
Pages00
Publication statusPublished - 2019

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502052 Business administration
  • 502
  • 502020 Market research

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