| Original language | English |
|---|---|
| Title of host publication | Cluster Analysis in Marketing Research: Handbook of Market Research |
| Editors | Homburg, Ch., M. Klarmann, and A. Vomberg |
| Place of Publication | 00 |
| Publisher | Springer |
| Pages | 00 |
| Publication status | Published - 2019 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing
- 502052 Business administration
- 502
- 502020 Market research