| Original language | English |
|---|---|
| Pages (from-to) | 317 - 337 |
| Journal | Journal of Marketing Management |
| Volume | 29 |
| Issue number | 3-4 |
| Publication status | Published - 2013 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502
- 502019 Marketing
- 502052 Business administration
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