Cognitive Dissonance in Retail versus E-commerce – First Findings and Implications

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), December 1 - 3, 2008, University of Western Sydney
Editors	University of Western Sydney
Place of Publication	Sydney, Australien
Publisher	Eigenverlag
Pages	1 - 5
Publication status	Published - 1 Dec 2008

Cite this

@inproceedings{96cc454f72c24dc69a622f14aec02c55,

title = "Cognitive Dissonance in Retail versus E-commerce – First Findings and Implications",

author = "Monika Koller and Thomas Salzberger and Gerlinde Streif",

year = "2008",

month = dec,

day = "1",

language = "English",

pages = "1 -- 5",

editor = "\{University of Western Sydney\}",

booktitle = "Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), December 1 - 3, 2008, University of Western Sydney",

publisher = "Eigenverlag",

}

Cognitive Dissonance in Retail versus E-commerce – First Findings and Implications. / Koller, Monika ; Salzberger, Thomas; Streif, Gerlinde.
Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), December 1 - 3, 2008, University of Western Sydney. ed. / University of Western Sydney. Sydney, Australien: Eigenverlag, 2008. p. 1 - 5.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Cognitive Dissonance in Retail versus E-commerce – First Findings and Implications

AU - Koller, Monika

AU - Salzberger, Thomas

AU - Streif, Gerlinde

PY - 2008/12/1

Y1 - 2008/12/1

M3 - Contribution to conference proceedings

SP - 1

EP - 5

BT - Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), December 1 - 3, 2008, University of Western Sydney

A2 - University of Western Sydney, null

PB - Eigenverlag

CY - Sydney, Australien

ER -