Projects per year
|Title of host publication||Proceedings of the 1998 AMA Marketing Exchange Colloquium, Hilton Hotel, Vienna, 402-417 1998|
|Publication status||Published - 1998|
- 2 Finished
Adaptive Modelling - Market segmentation and product positioning
Mazanec, J., Buchta, C., Dolnicar, S. & Reutterer, T.
1/01/97 → 31/03/03
Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches
Reutterer, T. & Natter, M.
1/01/97 → 30/11/98
Project: Research funding