Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 1998 AMA Marketing Exchange Colloquium, Hilton Hotel, Vienna, 402-417 1998
Publication statusPublished - 1998

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