Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps

Thomas Reutterer

Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps

Institute for Marketing and Customer Analytics

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 1998 AMA Marketing Exchange Colloquium, Hilton Hotel, Vienna, 402-417 1998
Publication status	Published - 1998

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University Library Catalogue

Adaptive Modelling - Market segmentation and product positioning
Mazanec, J., Buchta, C., Dolnicar, S. & Reutterer, T.
1/01/97 → 31/03/03
Project: Other
Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches
Reutterer, T. & Natter, M.
1/01/97 → 30/11/98
Project: Research funding

Cite this

@inproceedings{69912b0d393b45ebaafd2c575cad4598,

title = "Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps",

author = "Thomas Reutterer",

year = "1998",

language = "English",

booktitle = "Proceedings of the 1998 AMA Marketing Exchange Colloquium, Hilton Hotel, Vienna, 402-417 1998",

}

Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps. / Reutterer, Thomas.
Proceedings of the 1998 AMA Marketing Exchange Colloquium, Hilton Hotel, Vienna, 402-417 1998. 1998.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps

AU - Reutterer, Thomas

PY - 1998

Y1 - 1998

M3 - Contribution to conference proceedings

BT - Proceedings of the 1998 AMA Marketing Exchange Colloquium, Hilton Hotel, Vienna, 402-417 1998

ER -

Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps

Check availability

Projects

Adaptive Modelling - Market segmentation and product positioning

Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches

Cite this