Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps

Thomas Reutterer

Institute for Marketing and Customer Analytics

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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Adaptive Modelling - Market segmentation and product positioning
Mazanec, J., Buchta, C., Dolnicar, S. & Reutterer, T.
1/01/97 → 31/03/03
Project: Other
Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches
Reutterer, T. & Natter, M.
1/01/97 → 30/11/98
Project: Research funding