Combining Data Sources and Capitalizing on Collaborations with Industry Partners to Investigate the Appropriateness of “Pay What You Want” for Heterogeneous Customer Groups

Margit Kastner, Brigitte Stangl, Gabriel Schmidinger

Publication: Other publicationsBusiness case

Original languageEnglish
Publication statusPublished - 2019

Publication series

SeriesSAGE Business Cases

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502052 Business administration
  • 502019 Marketing
  • 502020 Market research

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