Combining Decision Calculus and Dynamic Programming Procedures in Travel Marketing Decision Making. A Model Outline

Josef Mazanec

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Development in Marketing Science. Proceedings, Academy of Marketing Science Annual Conference 1985, Vol. VIII, pp. 485-489 1985
Publication status	Published - 1985

Cite this

@inproceedings{701af1612ed44d2c8065988e277a6dda,

title = "Combining Decision Calculus and Dynamic Programming Procedures in Travel Marketing Decision Making. A Model Outline",

author = "Josef Mazanec",

year = "1985",

language = "English",

booktitle = "Development in Marketing Science. Proceedings, Academy of Marketing Science Annual Conference 1985, Vol. VIII, pp. 485-489 1985",

}