Commentary on "Developing Successful Theories in Marketing: Insights from Resource-Advantage Theory"

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	85 - 89
Journal	Academy of Marketing Science Review (Online)
Volume	1
Issue number	2
Publication status	Published - 1 Dec 2011

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@article{0fa922975c9d411fa4d3f8aea6318964,

title = "Commentary on {"}Developing Successful Theories in Marketing: Insights from Resource-Advantage Theory{"}",

author = "Schlegelmilch, {Bodo B.}",

year = "2011",

month = dec,

day = "1",

language = "English",

volume = "1",

pages = "85 -- 89",

journal = "Academy of Marketing Science Review (Online)",

issn = "1526-1794",

number = "2",

}