Communicating Responsibility: Responsible Communication

Franzisca Weder*, Matthias Karmasin

*Corresponding author for this work

Publication: Chapter in book/Conference proceedingChapter in edited volume

Abstract

Taking the theoretical concept of CCR into consideration, the following chapter follows an integrated approach to CSR communication. Basically, responsible stakeholder relations are perceived as condition for and outcome of CSR activities; furthermore, CSR is described as both, strategy and framework of internal as well as external communication processes and structures. After providing a critical introduction to CSR, the Quadruple Bottom Line of Responsibility is introduced, where communicating CSR and communicating responsibly complement each other. Thus, the chapter presents and discusses a concept of integrated CSR communication as condition for the realization of CSR in an organization.

Original languageEnglish
Title of host publicationHandbook of Integrated CSR Communication
EditorsSandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weber
Place of PublicationCham
PublisherSpringer
Pages71-86
Number of pages16
Edition1
ISBN (Electronic)978-3-319-44700-1
ISBN (Print)978-3-319-44698-1, 978-3-319-83113-8
DOIs
Publication statusPublished - 2017
Externally publishedYes

Publication series

SeriesCSR, Sustainability, Ethics and Governance
ISSN2196-7075

Bibliographical note

Publisher Copyright:
© 2017, Springer International Publishing Switzerland.

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 508017 Organisational communication

Keywords

  • Critical PR
  • CSR
  • Institutionalized CSR
  • Organizational communication
  • Quadruple bottom line
  • Sustainability

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